Smart Phones are Taking Over the World

As technology becomes more readily available for the masses consumers are becoming more dependent on the technology to perform daily functions. The development of Smart Phones has led to consumers to have a powerful computing power. The introduction off applications on these phones (apps) has become a revolution to younger generations. The applications can be uses as a GPS, an MP3 player, and even a Debit Card. Starbucks has taken a bet on that the use of smart phones as a debit card system will help boost their revenues this quarter. The concept is relatively easy the user purchases a debit card account through the application and then scans what their buying through their smart phone through a list of bar codes at the POS stand.

Starbucks believes that the use of the new system will cut down on waste by increasing the sales turnover within each respective store. Consumers will now be able to save time and not have to carry another debit card according to the this article. All in all, the use of smart phones is only going to be more prominent in the future so I believe the move by Starbucks is a strategic move.